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LEARN HOW TO START, RUN, OR GROW YOUR CREDIT REPAIR BUSINESS

How to Generate Leads on Youtube with Dave Cousins & Michael Drake!

By: Daniel Rosen November 15, 2022

Hey, Credit Heroes! 

Today my special guests are Dave Cousins and Michael Drake, two talented entrepreneurs who are not only Credit Heroes but also REAL HEROES!

Dave and Mike started their Credit Repair Business while in the Navy, but their company took off when they learned how to turn VIEWERS into LEADS on Youtube!

So, on this week's Podcast, Dave and Mike stop by to explain the exact steps and marketing tricks they used to build a BOOMING Credit Repair business with a following of over FIFTY THOUSAND Subscribers on Youtube!

 

Okay, so a few weeks ago, I was at a huge Funnel Hacking Live marketing event. It's an event put on by Russell Brunson and ClickFunnels, and everything that we know about marketing, that we've used to grow Credit Repair Cloud, we've learned from them. 

At that big event, I met Dave and Mike. They have a huge Credit Repair business that's really taking off because of their enormous YouTube following! And the moment I met them and heard their story, I knew I had to get them on my podcast. Dave, Mike and Daniel at Clickfunnels

Dave and Mike drop a whole lot of gold. They share their incredible story and break down how they built a Youtube channel with over 50K subscribers by giving away their Credit Repair knowledge for free and turning those VIEWERS into LEADS!

And they explain how they built their thriving business WHILE SERVING IN THE NAVY! 

It's a great discussion. You don't want to miss a single minute!

Here are a few of the highlights… 

So, how did Credit Repair come into the picture? 

Dave: Everybody else below me, like all my Junior Sailors, had houses. And I was like, "they're gonna tell me about getting a house." I didn't know that I was able to. I thought it was, like, a long process to get a house. I don't know how to get a house. I didn't know anything. I knew no research. But when I saw everybody else get a house, I wanted the house too. I talked to my family. And Mike was my first cheat code or my second cheat code because he told me the process of actually buying a house. 

I went to the loan officer that I think Mike told me to go to, and I asked him, and they pulled my credit. And he says, "Son, you know, usually we don't really have a qualifying score for the VA loan, but you gotta at least have a 580." My credit score was way below 580. So they told me if I wanted to get this house, he told me the process I needed to go through, and I did this research, and I started cleaning and fixing my credit so I could get above a 620. Then I qualified for the home six months later. I became a homeowner. Then from there, I just started posting what I was doing, and people started asking questions. But I didn't know you can make this a business until I saw Mike.

You started your business while you were in the Navy. That's amazing! How did you do it?

Mike: So we were helping people in the military for free. All our Junior Sailors. I was helping everybody, anybody who would listen. I was just telling 'em, "Hey, call Navy Federal, get an increase on your limit." And I was looking at people's Credit Reports, and I was telling them the different laws that pertain to military veterans or military members, and people were getting results. So we were like, "Hey, let's turn this into a business." 

So maybe six months before we actually started the LLC, we were handwriting letters. My wife and I was calling the collection agencies, telling them I was on deployment and I couldn't pay my bills. And when they removed it, I was like, "Why did they do that?" And we found out that it was certain criteria that they had to follow depending on your circumstance. We fixed my wife's credit using the manual process, and we were helping people around the Command, the Navy Command, and we were telling them, "Hey, if you have this certain credit score, call Navy Fed, maybe every six months to a year, ask for a limit increase. What that's gonna do is, it's gonna help your utilization." So we were fixing credit by just giving away the information, which is kind of crazy. 

You're excellent on YouTube. And it's wild. You really do give away all the secrets. You just give'em away.

Dave: Yeah, step by step by step. I realize that everybody needs a process. And a lot of people don't understand if they don't see it. That's how…I'm a visual learner. So if I could show you and tell you what to do, I was…That's how I was taught. So that's why I was like, lemme just give it away. But Mike, he was like, "No! What are you doing?!"

Mike: I didn't understand at the time until we got more into marketing. And then that's where I started to kind of blossom because now I had something, a sounding board to bounce my ideas off of. Whenever we do something, I'll go through YouTube to see what worked, what didn't work. "Okay, use this color. Use that color." But I think most importantly, when you get a client in, if they can get the information from you for free, we'll say, "Okay, well, what step did you stop at?" Well, I stopped at step four or five. "Okay, well, we can keep going through the rest of the steps. Do you know what the rest of the steps are?... This is a two-way street. You gotta do your part, and I'll do our part." And then it gets better customers that way.

Would you say YouTube is your biggest LEAD source?

Mike: Yeah, we stopped everything else after YouTube.

For anyone who wants to start a successful YouTube channel, what does it take? What are the steps? What's your advice?

Mike: So the first step, I would say find questions people are asking. So there's a website called Answer The Public. And if you type in "Fixing Credit" or "Credit Repair," there will be a list of questions, thousands of questions people are asking on a day-to-day basis. And people are searching. So I find specific questions people are asking, and then I'll create a step-by-step process on how to actually answer that specific question. 

All my videos are about answering people's questions. And I create a step-by-step process on how to do it and how to basically achieve that question that they ask. So if I want to remove a collection, they'd be like, "How do I remove a collection of my credit report?" So I just go through my process of how to remove a collection off a credit report. I give them so much information. I show them what to do, how to do it, when to do it, what if it comes back, verify what to do next. And they're like, "Oh my gosh, he gave me everything!" And that's what I want the take away for people.

It's like, "Oh my gosh, I got enough information to go do this process. If I need help, I can find another question or find another video answering that question. And if I get stuck, I know who to hire because I gave so much information." 

So that's STEP NUMBER ONE for starting the YouTube channel…just finding questions people are asking. 

And then STEP NUMBER TWO is press and record. 

Were you nervous about giving away all your knowledge for FREE?

Dave: Oh no. That's been like that since the military. Anybody ask questions, I'll give you whatever I know when it comes to qualifying, when it comes to getting certain things for the military or how to get theirs or how to get that. And I did the same thing for business. They ask me a question. I just give them away, everything, or what to do.

Dave and Mike were fantastic guests! 

You have to listen to the entire interview! 

They dropped a ton of gold and gave all that knowledge away for free. 

So, go check out the full episode on YouTube to learn how they built their business by turning their Youtube VIEWERS into LEADS and how you can too!

Also, check out Dave & Mike's YouTube Channel, like, subscribe, and drop a comment letting them know Daniel sent you!

Dave and Mike in the Navy

I'll end by saying…

If you don't already have a Credit Repair Cloud account, check it out. It's the software that most Credit Repair businesses in America run on. Just sign up for a 30-Day Free Trial at CreditRepairCloud.com/freetrial

And if you'd like to change lives and grow your own credit repair business, check out our Credit Hero Challenge!

Challenge-Stack-Mockup-Final

It's an amazing program, and we've got another challenge starting in a few days, so grab your spot right now at CreditHeroChallenge.com!

Until next time, remember…

If you give knowledge away for free, people will pay for your expertise!

Keep giving knowledge away and keep changing lives!

Be sure to subscribe on your favorite platform below!

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Topics: Podcast

Transcript

Daniel Rosen  0:00  

Hey, credit heroes. Today my special guests are Dave Cousins and Michael Drake, who are not only credit heroes, but they are real heroes. They started running their credit repair business while they were in the Navy. But they really blew it up once they got their YouTube channel which now has over 50,000 subscribers. And today they're going to show us exactly how they've done this. So you better stick around. So the big question is this, how can we take our passion for helping people with their credit and turn it into a successful business without taking loans, without spending a fortune, by bootstrapping it from nothing, so we can help the most people and still become highly profitable? That is the question, and this podcast will give you the answer. My name is Daniel Rosen, and welcome to Credit Repair Business Secrets.

 

Okay, if this is your first time listening to my podcast, every week, I cover industry news, financial tips, and entrepreneurial advice for bootstrapping your credit repair business from nothing. So be sure to click that subscribe button now and get ready to start changing lives. Okay, so a few weeks ago, I was at this huge marketing event called Funnel Hacking Live. It's an event put on by Russell Brunson. And click funnels and really everything that we know about marketing that we've used to grow Credit Repair Cloud, we've learned from them. And at that big event, I met Dave and Mike, they have a huge credit repair business that's really blowing up because of their enormous YouTube following. And the moment I met them and heard their story, I just knew I had to get them on my podcast. So they're going to be dropping a whole lot of gold. So I want you to grab a pen and paper because you are going to want to take notes. And please welcome to the podcast, Dave and Mike! Hey, guys, welcome.

 

Dave Cousins  2:03  

What's up, Daniel? 

 

Daniel Rosen  2:06  

Yeah, this is awesome. I'm so glad you guys are here. Thanks so much for being here. Congratulations on all your success. So good to see you again. And thank you for your service. 

 

Michael Drake  2:18  

Hey, thank you for your support, Daniel. And we wouldn't be here if it weren't for you and your awesome staff. So we were excited to share everything we've been through and everything that we're doing. 

 

Daniel Rosen  2:28  

I can't wait. And I know we got a tonne to go over and I want to hear everything. I know a huge part of your story takes place in the Navy. So you both met in the Navy? Is that correct? Well, tell me that story. I want to know how you met. I want to know why you didn't like each other at first because I heard about that. And I also want to hear how Mike almost killed you, Dave. So tell me everything. 

 

Michael Drake  2:55  

I got this story because it's gonna play out like this story is going to, I guess go into how we operate today as a business because I normally don't trust people. You know, that way? No, father Dave. So when we first got to our command, I and Dave came and checked in on the same day. So you know, when in the navy you got to wear your uniform, you know, your dress blues or dress whites, and they took us around the command. And you know, they were talking about, you know, where we're going to work and stuff like that. So our sponsor actually walked us around. And, you know, part of the checkout process is you have to give up your personal information. So, you know, they asked us what our birthday was, and we didn't know who they were talking to. So we both said July 24, which is both of our birthdays. And then I looked at him and then I was like, he shared my birthday. 

 

So as Dave was saying, we're both lions, because we're both competitive. So when I met Dave, he was one pay grade, he was to pay grades ahead of me. And I was like, you know, I want to get on his level. So I made him guess my target I say. Somebody who I can look up to try to get on his level. And so Dave ended up being my supervisor. So I will see him walk around, you know, with the notebook and stuff and I'm like, okay, well, I'm gonna outwork everybody, but little did I know he was out trying to do the same thing. But, you know, you really don't, you don't try to outwork somebody that's below you. So they were trying to outwork everybody else above him. So by me, chasing Dave actually helped me in the long run. 

 

So when, you know, we were working one day and I was supposed to be watching over Dave because he was qualified to drive this big tractor. We call it a 20k. So it's able to hold over 20,000 pounds. So we were going to pick up the shipment to start work and I was tasked as Dave's safety walker, right? So normally we work outside. So, um, they never taught me to look above the crane to watch out for low-hanging lights because we're always outside. So as we're going through the hangar bay, right, he's driving this big monstrosity through a small narrow hangar bay. And I was like looking at both sides like running around trying to figure it out like, oh, can you squeeze it? Can you squeeze it? What do you need to do? Okay, tip your forks back, kind of, you know, scoot back around a little bit. 

 

And I didn't look up and Dave actually clipped a low-hanging light. So the light, it started sparking, and I was like, oh my God, and then Dave turned off the machine. And I told him, I said, hey, I'm gonna go get electrician, right? So I ran to go get the electrician and the electrician came back. And he said, yeah, he hit it well. The power went out. It's okay. So they cracked the tractor back up. He started backing up, and it started to spark again. Now, I didn't know Dave could have died when my two hours head supervisor came, and they got into me so hard, Daniel, I almost wanted to cry. Because if he would have taken a step off of it to get off, he could potentially shock himself and died. So at that point, I was really indebted to Dave because he did the big thing. He's just saying, hey, man, look, it's alright. It's okay. So my punishment was I had to come in early. Right? So they were like, Hey, you got to come into work at five o'clock. And I was like, oh, man, came in at five. But Dave was already there. And I was like, What are you doing here? I come to work early. Hello. But you stay late too. Oh, man. So that's how I grew to respect Dave. And then I pretty much chose him as a mentor after that. So that's the story of how we met, and then how I stopped being upset with him for being in charge of me, and then eventually looking up to him as a mentor. 

 

Daniel Rosen  6:51  

Awesome. Awesome. And then how did credit come into the picture? 

 

Dave Cousins  6:56  

My credit was trash, Daniel. Oh, the reason why I really checked out my credit was that I didn't really know too much about it. And then I saw Mike, he had got a house. Everybody else like below me, like all my junior sailors, had got houses, and I like they are gonna tell me about getting the house. So I didn't know that I was able to, I thought it was like, a long process to get a house. I don't know, I just assumed how to get a house. I didn't know anything. I knew no research. But when I saw everybody else get a house, I wanted the house too and I talked to my family. And then Mike was my first cheat code or my second cheat code because he told me the process of actually buying a house. So I went to the loan officer that I think he told me to go to, and I asked him, and they pull my credit. And he says, Son, you know, usually we don't really have a qualifying score for the VA loan, but you gotta at least have a 580. My credit score was way below 580. So they told me if I want to get this house, he told me some process I needed to go through and I did this research, and I started cleaning and fixing my credit so I can get above a 620. And then I qualified for the whole six months later, I became a homeowner. And then from there, I just started posting what I was doing. And people started asking questions, but I didn't know you can make this a business until, um, I saw Mike.

 

He got a motorcycle, he got some money. He had another loan, and a credit card, he posts everything on social media. So I asked him about that process as well. But I had a few blemishes, then I hired somebody to remove a few things, and my credit score shot through the roof. And then it was game over from there. I was like, hey, I have to charge right? We can make this a business. Let's charge other people because I know how to clean it. I started with mine. I did mine and then I did his wife and it was game over. I got her student loans off. And then we took off. And I started posting. And everybody wanted to know, can you get my student loans off? Can you get my collections? Can you help me? And since we're in the military, everybody, you know, trusts us. Plus, I have made a lot of relationships, created a lot of relationships, and people wanted help. But nobody, of course, nobody really talks about it because they're embarrassed, which I was as well because I didn't want to tell somebody my score. So I understand. So that was pretty much like starting a credit repair business. That's how we first got started. 

 

Daniel Rosen  9:35  

And you'd started it all during the Navy while you were in the service. How did you even have time for that? That's amazing. 

 

Dave Cousins  9:44  

Well, we had a certain schedule for the military, where we come in at about 7:30 And then, of course, four o'clock, but my goal was to be an officer in the military. So I already had the drive and the awareness of everything I wanted to do. And I realized if I put that same effort into my business, then I'll be successful. So I got up a little bit earlier and read credit reports, I wasn't really good on the phone talking to none of that. Mike did all of it. I was like, hey, can you talk on the phone? Can you close? I'll be on it, but you do everything else. I'll clean the credit reports or send off the letters, you just do that and collect the money. So we created a tag team, and he did that. And that's how we did it. 

 

Daniel Rosen  10:29  

That's awesome. And were you doing it all manually? Like with Microsoft Word and stuff? 

 

Dave Cousins  10:36  

Yeah. So I learned how to use Excel. And we put all the things that were negative, we put it like, I'll create the name, and put everybody's counts on one thing. And then separate files and put them in folders. I was a little bit organized. Oh, because it was my job to be organized when it comes to the military. So the folders I put there, account for everything on negative stuff. And then I'll make sure I had round one, round two, round three, round four, round five, or six, I learned a little bit more information. And then from there, I just started doing that. I didn't know there was credit repair software to analyze and do everything. I know none of that. Until Mike, I think he did some research. And then he found out about the software. And I was like, okay, and then we started from there. 

 

Daniel Rosen  11:28  

Very cool. And how many years were you running this business in the Navy? 

 

Dave Cousins  11:33  

Since 2019. We officially became a business in March. 

 

Michael Drake  11:41  

Yeah. So we were helping people in the military for free. So all our junior sailors, like I was helping everybody, anybody who would listen, I was just telling them, Hey, call Navy Federal and get an increasing limb. And I was looking at people's credit reports. And I was telling them the different laws that pertain to military veterans or military members, and people were getting results. So we were like, hey, let's just turn this into a business. So maybe six months before we actually started the LLC. That's when we were hanging writing the letters for you know, my wife, and I were calling the collection agencies telling them I was on deployment, so I couldn't pay my bills. And when they removed that, I was like, Why did they do that? And, you know, we found out that it was a certain criterion that they had to follow. Depending on your circumstance, we fix my wife's credit using the manual process. And we were helping people around the command, the Navy command, and we were telling them, hey, if you have this certain credit score called Navy fed maybe every six months to a year as well limit increase what that was that's going to do is going to help your utilization. So we were fixing credit by just giving away the information, which is kind of crazy. 

 

Dave Cousins  12:52  

You know, we had eight guys, they got the gold, the MasterCard, the gold card, and then we just told everybody how to basically get it and we, for us, didn't have to pay any annual fee, which was cool. So the people that apply, got the no annual fee as well, because of us being in the military. So it was amazing. 

 

Daniel Rosen  13:15

And then when did you leave the Navy and go full-on into the business? 

 

Dave Cousins  13:20

I just got out in July, I got into August, and we were doing so oh my god, the business took off, and we had to hire, especially during COVID took a backseat from the military and went full throttle a bit. And then we started hiring, starting out at an employee's. And we learned a lot of mistakes from there. And a lot of that we need customer service. We needed a lot of things because of how many clients we had, we didn't realize it was going to take off like that, or COVID. Because we just thought that everybody was trying to, you know, save their money, especially during that crisis. So it was a learning curve. And we learned a lot during that process.

 

Michael Drake  14:03  

I think the main thing we learned was to reinvest back into the company. So because we were military, Dave, was my mentor. So he always had what we call collateral is something you do after the job that you take ownership of. So we were supposed to work eight-hour days, but me and Dave both work 12-hour days because we wanted recognition and we got awards, and we help other people get awards and our job as leaders is to pretty much replace ourselves. And we learned this in the Navy very fast. The person that comes in, they make like $900. So the Navy is always turning around people. So either you gotta get out if you don't progress, or somebody behind you is going to take your job but if you teach somebody your job, they can advance faster and you can get the recognition. I had over 12 people under me that weren't directly working for me, but they sought me out as a mentor, and Dave, had even more.

 

Daniel Rosen  15:02  

Wow, that is an amazing skill you learned in the Navy, that's the hardest part for most entrepreneurs is letting go and trusting other people. But when you do that, that's when your business grows the fastest, isn't it? 

 

Dave Cousins  15:16  

We started that for all that we need to talk about this. So I was in charge of what we call a nonprofit company. So we had to turn $100, because we didn't really put much money into making at least $100,000 by the end of the year, and give it all away for prizes, and having a good time at the Christmas party. So we had made a lot of money in sales, like a lot of money. Oh, I think it's like a million dollars, right? Because of this, we were selling snacks out of this ship store, we had pizza parties, and pizzas for lunch, we did a lot of things because we know sailors are always hungry, and we understand that people would just want to have a good time and get off of work. So we understand the whole process. So we talked to the upper chain of command to do certain things. And we stopped doing a lot of fundraisers. And from there, it was like a fun experience. And then we just took that mentality, what we learned, and business accounting and things like that. And so our bit and due to that, we didn't really need any money for the business. You know, we just use our military checks. And then we just kept like, we had this, we just kept everything in the business.

 

Daniel Rosen  16:36  

Wow. And now you said you started hiring right away? How big a team do you have today? 

 

Michael Drake  16:41  

About 14? Maybe? 

 

Daniel Rosen  16:43  

Wow, good for you.

 

Michael Drake  16:47  

Yeah, so when YouTube took off, it forced us to get more help, because I think Dave was getting like 100,000 views a month. So we had people we had calls scheduled from, like six months, and the calendar was fully booked for six months. We had 16 calls a day for like six months. 

 

Daniel Rosen  17:08  

Wow. Yeah. And earlier today I was binging on your YouTube channel, you are really good on YouTube. Congratulations. And it's wild, you, you really do give all the secrets, you just give them away. 

 

Dave Cousins  17:23  

Yeah, step by step by step by step I just realized that everybody needs a process, right? And a lot of people don't understand if they don't see it. That's how I'm a visual learner. So if I can show you and tell you what to do, it was, that's how I was taught. So that's why I like to just give it away. But Mike, he was like, No, would you do it? I was like.

 

Michael Drake  17:49  

So I didn't understand at the time until we got more into marketing. And then that's where I started to kind of blossom because now I have something of a sounding board to bounce my ideas off of like, whenever we do something, I'll go through with you what worked, what didn't work, okay, use this color, use that color. But I think most importantly, when you get a client in, if they can get the information for you for free, we'll say okay, well, what step Did you stop at last stop? Step four, or five? Okay, well, we can keep going through the rest of the steps. Do you know what the rest of the steps are? And the more you get people to agree with you like now you're shaking your head. Now, people agree with you even more. So once you tell them the price, they'll agree to the price. And then they'll agree that, hey, this is a two-way street, you got to do your part. And I'll do our part. And then you get better customers that way.

 

Daniel Rosen  18:40  

Awesome. So if I'd like to talk about all your marketing, would you say YouTube is your biggest lead source? 

 

Michael Drake  18:49  

Yeah, we stop everything else after YouTube. 

 

Daniel Rosen  18:52  

Awesome. And how do you even, for credit heroes who are watching, who would love someday to start a YouTube channel? What does it take? What are the steps? What's your advice? 

 

Dave Cousins  19:05  

So the first step, I would say, oh, find questions people are asking. So there's a website called Answer The Public. And if you type in fixing credit or credit repair, there'll be a list of thousands of questions people are asking on a day-to-day basis and people are searching. So if I have specific questions people are asking, and then create a step-by-step process on how to actually answer that specific question. So that's all our videos are about answering people's questions in a step-by-step process, how to do it and how to basically achieve that question that they asked. So if I want to remove a collection, they would be like how do I remove the collection on my credit report? So I'll just go through my process of how to remove a collection of credit reports. I give them so much information I show them what to do, how to do it, and when to do it. What if it comes back, verify what to do next. And they'll say oh my gosh, she gave me everything. And that's what I want to take away from people. It's like, oh my gosh, I got enough information to go through this process. If I need help, I can find another question or find another video answering that question. And if I get stuck. I know who to hire because I gave so much information. So that's step number one for starting a YouTube channel. It just finds the questions people are asking. And then Step number two is to press record. 

 

Now, I don't know if you could bring up about my first video, but it was pretty bad. Mike always brings it up. But if you go to my first video, it was really, really bad. And I just started having a little whiteboard, I was talking, I was saying, step one, look at your credit report. You know, I didn't have that much energy at first but wanted to get started because I knew people needed this information. And then from there, just continue, I'm making videos like I made a video every single day I committed to that process. But you know, I didn't do the same thing as myself. You can go make one video per week, or one video per month, or one week, every video every other two weeks, and just commit to the process of continuing to upload because overtop YouTube is slow, it's like this a slow thing. But eventually, once you have cash momentum, it just takes off. This is crazy. For YouTube, it is a slow process at first. 

 

Daniel Rosen  21:34  

Sure. Were you nervous at first about giving away all your knowledge for free?

 

Dave Cousins  21:41  

Oh, no, that's I've been like that, since the military, like anybody asked questions, give you whatever I know when it comes to qualifying when it comes to getting certain things for your for the military? Or how to get theirs or how to get that. And I've done the same thing for business, they asked me a question. I just give them away everything or what to do. So I'm always a given.

 

Dave Cousins, you type in Dave Cousins. You got to see me doing this. Just get excited. And then you'll be hooked from there. They'll just guide you on how to clean your credit step by step.

 

Daniel Rosen  22:31  

Yeah, I was impressed at how many videos you have. It looked like hundreds and hundreds. So that was phenomenal. And now, Mike, I hear you focus a lot on the analytics. So I'd like to know, what analytics do you follow? And how do they impact your business? 

 

Michael Drake  22:50  

So I'm basically watching. I'm actually watching YouTube. I'm not watching my numbers first. Because YouTube has better analytics than anybody. Like, their whole job is to keep people on the platform, and they do a good job at it. So if YouTube said this video is performing well, no matter what man they want to do want to give away or whatever, the people are telling us what they want. So I'll go to the top 10 And I will go in the back end and then we'll watch okay, when did people fall off the video? Okay, if people fill out the video here, then what did they say in the first tenths? Let's say five minutes. Okay, they like this. So we'll watch it and then figure out what Dave was trying to say. And we'll craft an email that sounded like Dave on YouTube. So if you liked Dave's YouTube, and the information that we're sending in email sounds like Dave's YouTube and we text you sound like Dave's YouTube, it wouldn't get you into the company that way, because you've got a good familiarity you've seen Dave so many times, you know, the emails, even the emails have grammatical errors in it, just like the YouTube. 

 

So we watched those numbers first. And then we tracked the open rates of the emails and when people and I think this is the most important part, once you check the open rate or the emails you can figure out which emails work and the email that gets the best response you respond to that email personally so mandate will go and look at the actual emails that do the best and we will respond to people and people are like there's not a system for this yes, this isn't for this but we want to respond to you because this email gets the best open rate. And then you know, we can get deeper into analytics as far as you know, color scheme and stuff like that. Okay. What does this color mean? When you look at it, is this color green? Like why am I why do I have green? Why do I have blue? What do these colors say if you look at the color spectrum, and you kind of geek out about it?

 

Daniel Rosen  24:45  

That's fascinating. Okay, how about you tell me a little about the five levels of awareness? 

 

Michael Drake  24:53  

Oh, man. Yeah, that's my baby right there. So I told people and I helped a couple of people in a group understand that as well. So the five-level awareness to me is, who do you market to, if somebody didn't know anything about credit if I got a million dollar plaque, and somebody doesn't believe they can get it, they will think that I'm bragging. But if somebody is in a room, see, you get a million-dollar plaque, and they're really close. That's encouragement. So, five levels of awareness, it starts at one, which means they don't know you at all five means that they are right there, they know you're the solution. So number one, I used my dad as an example. He bought everything in cash, and he didn't know about credit, didn't even know his credit score. So I will waste my time by marketing him, I actually waste a lot of dollars trying to convince him to change his life for the better by using credit. And then something will have to happen in my dad's life for him to move to the next level, which is maybe his car breaking down, and then he'll go talk to somebody about it. Now he's aware of credit. Well, when he goes, and somebody says, he has to understand his credit score. 

 

So this number two, he'll understand his credit score. And then number three, he'll probably go to a lender and get denied. Now, this is where our product can sell my dad my service, but I still won't sell it to him. Because number four, he will have to find me, right? So if he can't find me, and then he probably still doesn't know I got a product until he goes see Dave's YouTube. So by the time he gets to level three, he'll probably be looking for a solution. And Dave is going to be a solution. And the way we use YouTube like that, is we do what we call rang droplets. So if they make a video, he doesn't make a video for everybody. He doesn't say credit in general, because if you type in credit on YouTube, you got to see Daniel Rosen. So we have to say, hey, who has tried to get a car in the last 30 days but got denied? So then I checked my dad more and more until he realized that I have the product, and I have his solution. And then he just has to believe in me. So five levels of awareness. And I see people like to market to everybody, but once you market to everybody, you market to nobody.

 

Dave Cousins  27:02  

So you find those questions. And that's what we say five specific questions people are asking, and we just make a video. So like a real dental like, that's a specific question. And you'll make a video on that specific question. And then you'll find another specific question, how to remove the loans, talking about how that's a revenue-specific question. And then you answer that question. Because you've been through that process, you've been through the journey. And then you find specific questions that you've been through because you will be able to talk to, you will be able to talk about it very confidently, because you know, everything that you went through, so I can talk about buying a house very confidently, because I went through the process, I've been talking about getting a loan because I went through the process. So for everybody, just find stuff that you know about and just talk about it, and it's good value, and the people going to love you. 

 

Michael Drake  27:54  

The raindrop method after that. So if you talk about one product, or one problem, two problems, three problems, or four problems, we call those raindrops. Because after you answer everybody's question, you have a polo around you, and those are the people you helped. And eventually, those people are turned into very good ones. 

 

Daniel Rosen  28:12  

That is awesome. That is real gold. And I also love that site. I'm going to mention it again. You said Answer The Public is the name of the site where you can find these questions. That is really, really awesome. Okay, I want to switch gears for a minute. And I want to ask you guys a few rapid-fire questions. And I want you to answer either one of you or both of you. Let's do both of you. Answer with the first thing that pops in your head. Let's go with Mike first. What is your business superpower? 

 

Michael Drake  28:47  

Transparency? 

 

Daniel Rosen  28:48  

How about you Dave?

 

Dave Cousins  28:50  

No days off. Straight? Yeah, I was gonna say the same thing about transparency.

 

Daniel Rosen  28:54  

Okay, what is your business kryptonite, the area that you had to work the hardest on to improve?

 

Dave Cousins  29:01  

Customer service. 

 

Michael Drake  29:03  

Yeah, and structure because even though it was just that part of customer service and finding people that was the hardest part. Operations.

 

Daniel Rosen  29:13  

Yeah, for me, too. Okay, let's see. How about what does business ownership mean to you? 

 

Michael Drake  29:22  

Freedom.

 

Daniel Rosen  29:24  

How about you Dave? 

 

Dave Cousins  29:25  

Oh, being able to help and provide ownership as well. 

 

Daniel Rosen  29:33  

Awesome. What drives and motivates you guys?

 

Dave Cousins  29:37  

So I got out of the military because I wanted more time and to be able to do what I want when I want so for me is freedom and the time to be able to do it. That's for me. 

 

Michael Drake  29:53  

Yeah. I love how it makes everybody feel. You know, my business makes people feel a certain type of way because I know what it feels like to get a 100-point increase on your credit score.

 

Daniel Rosen  30:07  

Awesome. What's your definition of success? 

 

Michael Drake  30:10  

Oh, that's a hard one. Because I go through seasons. So off the top of my head, my definition of success will be how many people I help.

 

Daniel Rosen  30:22  

Awesome. How about you, Dave? 

 

Dave Cousins  30:24  

Yep. It'll be just like the thing provided by I can't think about the nose.

 

Daniel Rosen  30:29  

Providing value is good. 

 

Dave Cousins  30:31  

Helping a lot of people during the time you're here. 

 

Daniel Rosen  30:35  

Yeah, changing lives. How about if you could go back in time and tell yourself one piece of advice? What would it be?

 

Dave Cousins  30:44  

Go fix your credit. Oh, correct. Because we say credit as live. So as credit and just more than a three-digit score, it's credibility. And from there, if I learned about credit, really, really early, I think, but I'll probably never meet the people I've met. So it will just focus on building relationships with banks. And people have good report cards with them.

 

Daniel Rosen  31:10  

Awesome. How about you, Mike?

 

Michael Drake  31:11  

I would tell myself that I'm on the right track and that I'm doing everything the right way.

 

Daniel Rosen  31:17  

Awesome. I like that. And do you have any advice for someone just starting a credit repair business? 

 

Michael Drake  31:23  

I would tell people don't try to skip the hard work. Because hard work is the foundation of your business. And once you go through that phase, once you know, market, and do everything that you're supposed to do in your business is going to be easier on the other side, because you went through those challenges.

 

Daniel Rosen  31:45  

Awesome. Awesome. Any advice from you, Dave? 

 

Dave Cousins  31:50  

Don't do it, you can't get the process because of the process that comes with the frameworks, and with the frameworks, you'd be able to teach other people. So that's, that's, that's what I like best for me. Everybody wants to get the process and get the money, but you don't know what to do. 

 

Daniel Rosen  32:09  

Yeah, that's good advice. And now that you have your team, and so you've been able to get out of the business to grow the business, which you're doing on YouTube. What's next? Do you have plans to start more businesses or write a book I know, you talked about having a mentorship program. What's next? 

 

Dave Cousins  32:31  

So we're in the process of actually writing the book. And we have a waiting list for our next mentorship. So we have we're in the process of writing a book right now as the actual rough draft is due on Tuesday. So we were gonna get that submitted. And then we have a mentorship that is going on right now. And then the next one is going to be next year for that. But yeah, that's what we're doing. 

 

Daniel Rosen  33:01  

How can people get on that waiting list? 

 

Dave Cousins  33:03  

I'll send you the link. So you can get on the waitlist.

 

Michael Drake  33:06  

They can either do that, or they can just reach out to us, we're going to have like, what is it called Dave? The Mickey? Yep. Yeah, we're going to have mentorship. That's a lower level so everybody can get in, we're going to be inviting people to come and learn how to fix credit because we can't really talk to people that well on YouTube. So once we get people into our members, every year, we're going to be giving out prizes. We're going to partner up with our lawyers, car dealers, car brokers, so people can get the best. So they don't have to go to cricket dealerships and stuff like that if they want a car, and we're gonna have loan officers and realtors there. It's gonna be dope because we understand that credit is life. And you know. 

 

Daniel Rosen  33:48  

That's awesome. So how can people reach out to you? What's the best way? 

 

Dave Cousins  33:53  

Oh, they can reach out to me on Instagram. Dave talks credit. So that's my name and they can be able to reach out. 

 

Daniel Rosen  34:03  

Awesome. That is awesome. Well, I want to thank you both so much for your time today. Dave And Mike, this was a lot of fun. I wish you continued success. And thanks so much for being here. Was it fun?

 

Dave Cousins  34:17  

It was a blessing. Blessing to meet the Credit Repair Cloud owner and understand the progress is amazing. I never thought about it.

 

Daniel Rosen  34:30  

This was a lot of fun. It was my honor. And for everyone out there if you're enjoying this podcast, be sure to click below to subscribe so you don't miss any of the secrets that we share each week here. And if you're feeling kind do me a favor, rate, and review me so we can shoot up the charts. Just like Mike and Dave. And if you liked the episode, share it. Also, leave a comment or ask a question because I read each and every one of them. And I will see you in the next episode and until then be a credit hero, and keep changing lives. 

 

Hey, everybody, it's Daniel again. And really quick, I'd like to invite you to join what I believe is the best thing we have ever created inside the Credit Repair Cloud Community. And it is a challenge that we call the Credit Hero Challenge. If you're just planning out your business, or you're just getting started, and you dream of having a successful business of your own, you can quit your nine-to-five and fire your boss and have financial freedom or so you can add another revenue stream to your existing business. If that's your dream, you need to get into this challenge. We created this challenge to help you to create and launch your very own credit repair business to build a proper foundation for a really successful business. This challenge is going to help you to understand the strategy, the tactics, and all the things you need to be successful at credit repair. It really is the greatest thing we have ever built, and it will change your life. So I recommend you do it right now. Stop everything, pause this audio, go online and go to www.creditherochallenge.com. That's www.creditherochallenge.com and join the next challenge. And there's a challenge that starts in just a few days. So go get started right now at www.creditherochallenge.com

Awesome, that's really, really smart. And we should tell everybody right now, how can people find your YouTube channel?



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