Top realtors are liaisons between sellers and home buyers and prioritize nurturing business relationships. High customer satisfaction is a major priority and a hallmark of success. Happy clients recommend you to friends and family, trust your advice and perspective, close on sales faster, and help build up your good reputation. Which means, investing in strategies to improve the happiness of each client is a great real estate business idea that can lead to business growth, more income, new leads, and more referrals.
1. Know The Market
The first step to making customers happy is to know what they are looking for. Find out these important answers by looking at what your clients need and why they came to you.
Look at the most local level for answers. Most home buyers and sellers decisions are affected by the larger market forces in combination with personal motivators. Begin with a wide lens and use the real estate board resources for your state or a professional real estate organizations to gather information on the following:
- Real estate services that are in highest demand
- Listing and sales data
- Average property prices and appreciation rates
- Demographics (population data)
- Other economic, social, political, and environmental data as it impacts your unique area
This data is a goldmine for understanding your clients perspective as well as the market conditions they are up against. Informed clients are happy clients! You will be better able to offer advice to buyer and seller clients with market knowledge at your fingertips.
Take your knowledge about the economic conditions and pricing to the next level and reach out to past clients to ask for referrals, impress new prospects, and help current clients more easily navigate the real estate market.
2. Get to Know People on a Personal Level
The one thing you can count on all of your clients’ having in common is their decision to work with you. This makes it all the more imperative to get to know the individual qualities of each person you work with to do your best work and to increase their satisfaction with your real estate business.
Begin by identifying the problems or pain points of each client and their motivations. Knowing the hardships they face will give you a better understanding of how to help them.
Using a current client list, write down the individuals frustrations and wants. Are they looking for a dream home? Are they trying to downsize?
If you find clients facing financial hardships, you can help by bundling of your services or offering credit consultations and advice. Client’s with low credit scores have trouble saving, qualifying for a loan, and closing on a home. Offering credit repair service is a great way to increase client satisfaction.
3. Know Your Unique Value
The unique value proposition or UVP is a foundation of any successful business with happy clients. The key principle is knowing what makes your real estate business unique and ensuring your clients can describe it, too. Ask yourself the following:
- What do you offer that's different than other real estate professionals?
- Can you add something more to your UVP?
Standing apart from the competition is a surefire way to bring in new leads and market your business. Write out a list of terms that best describe your business and its principles. Do you offer a guarantee? Do you have superior qualifications that make your services better than the competitions?
Your business needs to differentiate itself from the competition to increase client satisfaction.
Work on your UVP to ensure that your business is the best in town.
- Rewrite your message to highlight the unique clients your services cater to. Are you the go-to for empty nesters or first time homeowners?
- Talk directly to your niche market. Get rid of jargon to better emphasize what tangible work you can do for clients.
- Describe how your services can positively change a client’s life. Credit repair services not only contribute to helping your business stand out but are a great way to improve your client’s financial well being.
In order to offer the highest level of customer service, you need to reach out to your clients on a personal level and provide services that balance their individual needs with the nature of the market. Clients who feel that they are top of mind when communicating with you are going to feel more satisfied and likely to become your brand advocate.